Jun 14, 2018
Staying nimble and agile will take you a long way – in business
and in life. Jennifer catches up with her friend Mary Ellen
Slayter, pivot master and CEO of Reputation Capital Media Services,
LLC, a B2B content marketing agency based out of Baton Rouge.
As a successful working wife and loving mother, Mary Ellen has made
a huge impact in her field and in the lives of her family, friends
- The life of Mary Ellen Slayter is a story like no other.
Jennifer asks Mary Ellen about how she got to where she is and what
she does; she gives Jennifer the lowdown on the work that her new
company Reputation Capital Media Services (Rep Cap) is doing, her
undergraduate days of studying soil, and tells the story of how she
started her career in journalism. Mary Ellen also forwards a
convincing case for why kids still need good math and algebra
skills in today’s world.
- After working as a part-time copy editor for the financial desk
of the Washington Post, Mary Ellen landed an advice column with a
unique pitch. Mary Ellen gives us a look into some of the seeds of
her later career that were planted with her fresh approach to the
- To fully commit to a career change is no easy feat. Mary Ellen
describes diving into her new career in journalism and talks about
her early interest in the founding theories and philosophies of
- Like many others, Mary Ellen saw the digital future of
journalism coming fast. While the Post was still largely focused on
print, Mary Ellen moved to the digital-savvy SmartBrief and stayed on for three
years. Her life eventually took her from Washington back to Baton
Rouge where she received some bad news on her daughter’s birthday
that came to be a blessing in disguise.
- With her future uncertain, Mary Ellen’s business idea now had
ample room to be cultivated. Mary Ellen got a fateful call from
Benz of Benz Communication who didn’t call with an offer, but
with a challenge.
- Sometimes the first steps of a new venture can be the most
daunting. Mary Ellen gives Jennifer an idea of what the first few
weeks of Rep Cap looked like, how she got her first client, and how
her small up-and-coming business evolved into a fully-fledged
- Mary Ellen considers herself a connector. If she can’t help
people, she wants to get people connected with others who can. Mary
Ellen and Jennifer talk about how relationships play a key role in
developing a new business.
- How in the world do you make HR tech, financial services and
insurance services sexy? Mary Ellen talks about how her work has
changed over time, from writing blog posts and running client
social media to full-on digital marketing strategy consulting. She
also talks about how the landscape has shifted in the last six
years since Rep Cap was started.
- As a marketer, what should you be focusing on? Jennifer asks
Mary Ellen for her thoughts on what marketing and content managing
folks should be thinking about when trying to get their business,
brand or personal profile out into a changing landscape. She offers
a handful of rich takeaways based on her experience and
observations of emerging trends in her field.
- Is a series of pivots actually just a full-on spin? Jennifer
asked Mary Ellen about what Rep Cap’s work looks like now and what
might be next moving forward. Mary talks about the importance of
learning new things in the constantly shifting market landscape of
the 21st century.
- As you can tell, Mary Ellen is no stranger to cultivating new
ideas, skills, knowledge, and people. Jennifer asks Mary Ellen
about her progressive ideas in building a positive workplace
culture at Rep Cap such as fully paid maternity leave and pay
- Smashing goals is Mary Ellen’s bread and butter. Now that Rep
Cap has achieved beyond what she imagined, what’s next in the
pipeline? Mary Ellen talks about participating in the
Goldman Sachs 10,000 Small Business Program and how that helped
her envision and create a 10-year plan for her business. She also
talks about her plans to write a career advice book specifically
- It’s safe to say, more than ever before, we are living in the
age of the pivot. Jennifer asks Mary Ellen about what the future of
work looks like and the importance of a willingness to learn,
staying nimble, and keeping your eyes open.
Resources and Links
Ellen Slayter LinkedIn
Mary Ellen Slayter
Rep Cap | B2B Content
Managing Editor digital
Benz – Benz Communications
Goldman Sachs 10,000 Small Businesses Program
LivePlan: Online Business
6 Tips For Developing Executive Presence