Aug 16, 2018
In the words of Sally Hogshead, “Different is better than
better.” In the second part of a 3-part series on personal
branding, Jennifer shares some tools, strategies and exercises from
her Personal Brand Worksheet that you can use to discover where
you’re at and help to get to where you want to be. In next week’s
episode, we’ll be taking what you’ll learn today out in the
- In today’s episode, Jennifer will talk through some of the
steps of her Personal
Brand Worksheet. This week’s episode is the second part of a
3-part series on personal branding. If you missed last week’s
episode, please listen
here before continuing with episode 24!
- What is a personal brand? Jennifer defines the personal brand
as “the perception that people have of you compared to others in
similar positions”. So in order to secure those opportunities that
you want, you’ll have to stand out from a crowd in a big way.
- So where does one start? One of the best personal brand
assessments that Jennifer has found was created by Sally Hogshead. You can find
it in her book called Fascinate: How to Make
Your Brand Impossible to Resist or online at com
- Today’s world is noisier than ever and career success no longer
hinges on securing a quality job. To really move up, get noticed by
the right people at the right time is the name of the game. But how
can you stand out when everyone else trying to do the same thing at
the same time on the same platforms?
- You might be happy with your job today but if the 2008
recession has taught us anything, it’s that ironclad job security
is a thing of the past. Rather than focusing on employment
security, the new reality of work is all about employability. And
that’s where your personal branding comes in.
- Do you have Jennifer’s Personal
Branding Worksheet in front of you? Let’s get started! Feel
free to pause the podcast and take your time on each section.
- Forget your job title. Don’t let it pigeonhole you when you’re
looking to make an impression. Instead, consider: how does what you
do add value? What are you most proud of? And what gets you
excited? These are things that will help you stand out.
- Identify your skills and strengths. What do you bring to the
table? What comes naturally to you? Narrow these down to 3 to 5
thing that you truly excel at. You can use the words on the
worksheet for inspiration!
- Let’s take a look at the bigger picture. How people view you is
an integral part of your personal brand. Think about how your
colleagues or friends would describe you.
- What do you aspire to be? How do you want to make an impact in
- We all have a personal brand whether we want to or not. So now
it’s time for the hard part: ask the people around you about their
perception of you to find out what your existing brand looks like.
What three words would they use to describe you?
- Take these words and type them up into a document. No skipping
allowed! Upload them to net to
create a word map and find the words most commonly used to describe
you. This can help you identify what people do – and don’t –
associate with you, and help you figure what you need to do to get
the words you want to show up on your map.
- So you’ve taken stock of where you are but where do you want to
go? One exercise that can help you shape your personal brand is
creating a Personal Branding Statement.
- Jennifer uses the BRAND acronym to break down this exercise. B
for bold, R for relevant, A for authentic, N for notable, and D for
differentiated. Jennifer also talks about some notable personal
branding statements she’s come across and why they stood out to
- Ready for some homework? Start thinking about your own personal
brand statement. Jennifer suggests using Kary Oberbrunner’s formula
to develop your statement. Fill in the blanks!
- I am (your professional identity) who helps (your audience) do
or understand (your unique solution) so that
- Share your personal brand statement with us! You can send
Jennifer an email or LinkedIn message or share it on social media
with the hashtag #impactmakerspodcast.
Resources & Links:
Impact Makers Episode 30 - Your Personal Brand
How to Make Your Brand Impossible to Resist
Makers Episode 4 - Quit the Cubicle with Mike Kim
Impact Makers Episode 7 - How I Became A Speaker And
Check out another trailblazing HR
HR expert Laurie Ruettiman hosts a podcast called Let’s Fix Work where she speaks with
a diverse array of people about how to change the way we think and
work for the better.
Give us a hand getting the word out!
Do you want to spend your personal and professional time making
a lasting impact on others? Do you want to be the kind of leader
people love? Subscribe
today and we will bring you new ways to change the world every