Oct 8, 2020
Whether you work for a corporate brand - or you’re a personal brand - we all have something in common.
In order to persuade people to buy from us, work with us, or tell others about us, we have to be able to create powerful messages and stories that connect with our intended audience, and position us for success.
So, wouldn’t it be nice if there was some type of framework that could help us to choose a focus and format to tell our story, so we could create content that serves our mission in the best possible way?
Well, thankfully, there is a framework, and my guest today literally wrote the book on it.
Melanie Deziel is a keynote speaker, award-winning branded content creator, and a lifelong storyteller on a mission to share the power of creating compelling and credible content with others.
Melanie is the Founder and Chief Content Officer of StoryFuel, a company that teaches marketers, creators and organizations how to tell better brand stories, and she’s the author of the best-selling book - The Content Fuel Framework: How to Generate Unlimited Story Ideas.
I’ve enjoyed reading Melanie’s book, and have found the 10 x 10 content fuel framework helpful as I’ve had to re-think how I connect with my community, and share my message while speaking on stages around the world is not an option.
In our conversation today, Melanie shares how her experience as a journalist and content strategist for some of the most well-known companies and brands in the world was helpful to her when she decided to start and market her own business, and how she’s now on a mission to help others to create content that they can be proud of, and will get their messages heard.
Topics Discussed In This Episode:
People & Resources Mentioned In This episode:
Connect with Jennifer:
Send her a message [https://jennifermcclure.net/contact/]
On LinkedIn: http://www.linkedin.com/in/jennifermcclure
On Twitter: https://twitter.com/JenniferMcClure
On Instagram: https://www.instagram.com/jennifer_mcclure/
On Facebook: http://www.facebook.com/JenniferMcClureSpeaker
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com