Apr 26, 2018
Does your day job feel like the first part of Shawshank
Redemption? It did for Kary
Oberbrunner. His day job was a prison, and it took some
planning to get out, and the payoff for his patience and effort is
a very successful publishing company. If that weren’t enough, part
of Kary’s latest book was written in main character Andy Dufresne’s
actual cell from the movie. What Kary has to say about life and
entrepreneurship will inspire you, and hopefully, ignite your
soul.
- Your pain is your platform. Kary had an early life filled with
pain, and rather than honoring his voice, he used self-harm to deal
with the pain and anger. But it was his heartbreaking childhood
that has become his medium for making an impact on others and, as
he calls it, igniting the souls of those he comes in contact
with.
- Self-injury isn’t just physical. Kary believes that another way
people do it is by having self-limiting beliefs. It’s an emotional,
and sometimes spiritual wound that many people don’t realize they
have. He shares the story of his daughter’s teacher and how she
reacted to it.
- Do you know the definition of entrepreneur? Kary learned it
when he realized that’s exactly what he is: the bearer of risk. He
shares the story of how he decided to leave a stable income and
benefits and became an entrepreneur. But Kary did it the smart
way.
- One of the things Kary teaches is to use the Shawshank
Redemption method for leaving your job to become an
entrepreneur full time. Andy, the main character, didn’t break out
of jail in a year. It took him 19 years. Similarly, Kary suggests
you spend time developing the character and discipline you need by
keeping your entrepreneurship as a side hustle until you can do it
right. You don’t have to wait 19 years, though.
- So what did Kary move to from ministry? He wrote his first book
while still a pastor, but a call with one of his colleagues was a
terribly RUDE awakening that he was taking too long. Kary shares
the story of being called out, called a hypocrite, and how it
changed his future.
- For a long time, Kary couldn’t get clients. He realized it’s
because his thoughts were centered on himself. So he began to ‘show
up filled up.’ People noticed the difference immediately, and he
shares exactly what he did to get his first coaching client.
- Do you want to know what selling and marketing are at the core?
Serving and storytelling, respectively. Kary explains what this
means and how he uses it in his everyday business life. He also
shares his tactics for getting people to REMEMBER his stories.
- If you’re fuzzy on what your VPS is, your Value Proposition
Statement, then you need to hear Kary’s explanation. It begins with
the thing that people will pay you money for. There’s a simple
sentence you can fill out that will get you laser-focused on yours:
I am _______ who helps _______ do or understand _______ so that
_______. Before you fill it out, you need to hear how to make it
work like a true VPS.
- Kary has made a practice of writing a book and generating
multiple revenue streams around it. When people starting noticing
the trend, they came to him asking how he did it. He couldn’t find
anything for them so he decided to teach them himself. He tells the
story of how he sold out a course before it was built and focused
his efforts on a publishing company to help others.
- If you’re interested in writing a book and having help building
a business around it, that’s what Kary does. What’s better, you
keep the royalties and intellectual properties. He uses the method
he used for his own 7 plus books, so it works.
All Things Kary
Oberbrunner:
Website
Facebook
Twitter
LinkedIn
YouTube
Instagram
Igniting Souls Podcast
Igniting Souls Conference
Author Academy Elite
Business Academy Elite
People Mentioned:
Mike Kim
Chet Scott
Jeff Brown – Read To Lead podcast
Dan Miller
Books Mentioned (affiliate
links):
Kary’s books:
Elixer Project – Everything Can Be Hacked, Even The
Truth (fiction)
DAY JOB TO DREAM JOB - Practical Steps for Turning Your Passion
into a Full-Time Gig
THE DEEPER PATH - Five Steps That Let Your Hurts Lead to Your
Healing
YOUR SECRET NAME - Discovering Who God Created You to Be
THE FINE LINE - Re-envisioning the Gap between Christ and
Culture
CALLED - Becoming Who You Were Born to Be
THE JOURNEY TOWARDS RELEVANCE - Simple Steps for Transforming Your
World
Book published by Author Academy
Elite:
Vlog Like a Boss: How to Kill It Online with Video
Blogging by Amy Schmittauer-Landino